The influence of artificial intelligence on the strategic communication industry.
Artificial intelligence (AI) and the continuous advancements in technology have changed how individuals live and how organisations function. The move to automation questions the need for and value of manual labour, particularly in the field of strategic communication. It has raised concerns about th...
| Published in: | Communicare Vol. 43; no. 1; pp. 48 - 59 |
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| Main Authors: | , |
| Format: | Article |
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Communicare, Journal for Communication Sciences in South Africa
Aug2024
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| Subjects: | |
| Online Access: | View this record in EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=182085642&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 182085642 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 02590069 U17 jtl: Communicare issn: 02590069 maglogo: N pubinfo: dt: Aug2024 vid: 43 iid: 1 pid: 74236 pub: Communicare, Journal for Communication Sciences in South Africa artinfo: ui: 182085642 10.36615/jcsa.v43i1.1432 ppf: 48 ppct: 11 formats: fmt: @attributes: type: P size: 570KB tig: atl: The influence of artificial intelligence on the strategic communication industry. aug: au: Morapeli, Seriane Khemisi, Mammiki affil: University of Johannesburg, South Africa. su: Artificial intelligence in industry Strategic communication sug: subj: Artificial intelligence in industry Strategic communication keyword: AI convenience human skills strategic communication industry training and development ab: Artificial intelligence (AI) and the continuous advancements in technology have changed how individuals live and how organisations function. The move to automation questions the need for and value of manual labour, particularly in the field of strategic communication. It has raised concerns about the future of jobs in the communication field and the role of humans in these advancements. The principles of the theory of disruptive innovation are applicable to the study. This study aims to explore the role of AI in the strategic communication industry. Semi-structured interviews with communication professionals in the South African strategic communication industry were conducted to explore their knowledge of AI and its role in the industry. Participants indicated a basic knowledge of the role of AI in the industry, agreeing that AI offers the benefits of convenience and efficiency. However, human input should remain valuable and training in AI technologies should be prioritised. This study contributes to the limited research on the role of AI in the strategic communication industry in South Africa. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Communicare is the property of Communicare, Journal for Communication Sciences in South Africa and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Communicare holder: Communicare, Journal for Communication Sciences in South Africa dt: @attributes: year: 2024 holdings: @attributes: islocal: N |
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