Learning Too Much From Too Little: False Face Stereotypes Emerge From a Few Exemplars and Persist via Insufficient Sampling.

Face stereotypes are prevalent, consequential, yet oftentimes inaccurate. How do false first impressions arise and persist despite counter-evidence? Building on the overgeneralization hypothesis, we propose a domain-general cognitive mechanism: insufficient statistical learning, or Insta-learn. This...

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Published in:Journal of Personality & Social Psychology Vol. 128; no. 1; pp. 61 - 82
Main Authors: Bai, Xuechunzi, Uddenberg, Stefan, Labbree, Brandon P., Todorov, Alexander
Format: Article
Published: American Psychological Association Jan2025
Subjects:
Online Access:View this record in EBSCOhost
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      dt: Jan2025
      vid: 128
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      pub: American Psychological Association
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        10.1037/pspa0000422
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        atl: Learning Too Much From Too Little: False Face Stereotypes Emerge From a Few Exemplars and Persist via Insufficient Sampling.
      aug:
        au:
          Bai, Xuechunzi
          Uddenberg, Stefan
          Labbree, Brandon P.
          Todorov, Alexander
        affil:
          Department of Psychology, The University of Chicago
          Department of Psychology, University of Illinois Urbana-Champaign
          The Institute for Social Research, University of Michigan
          Booth School of Business, The University of Chicago
      su:
        Social perception
        Race
        Statistical learning
        Sampling (Process)
        Statistical association
      sug:
        subj:
          Social perception
          Race
          Statistical learning
          Sampling (Process)
          Statistical association
      keyword:
        face stereotypes
        sampling
        social cognition
        statistical learning
        face stereotypes
        sampling
        social cognition
        statistical learning
      ab: Face stereotypes are prevalent, consequential, yet oftentimes inaccurate. How do false first impressions arise and persist despite counter-evidence? Building on the overgeneralization hypothesis, we propose a domain-general cognitive mechanism: insufficient statistical learning, or Insta-learn. This mechanism posits that humans are quick statistical learners but insufficient samplers. Humans extract statistical regularities from very few exemplars in their immediate context and prematurely decide to stop sampling, creating and perpetuating locally accurate—but globally inaccurate—impressions. Six experiments (N = 1,565) tested this hypothesis using novel pairs of computer-generated faces and social behaviors by fixing the population-level statistics of face–behavior associations to zero (i.e., no relationship). The initial sample contained either 11, five, or three examples with either a positive, zero, or negative linear relationship between facial features and social behaviors. The sampling procedure contained a free-sampling condition in which participants were free to decide when to stop viewing more examples and a fixed-sampling condition in which participants were forced to view all stimuli before making decisions. Consistent with the Insta-learn mechanism, participants learned novel face stereotypes quickly, with as few as three examples, and did not sample enough when they were given the freedom to do so. This domain-general cognitive mechanism provides one plausible origin of false face stereotypes, demonstrating negative consequences when people learn too much from too little. Statement of Limitations: Although we aim to study a general psychological phenomenon, our ideas and findings are bound by the available literature, methodological choices, and samples of participants. All of these elements add potential subjectivity. First, most references in this article come from the United States and Western Europe. This may constrain the accumulated knowledge to certain historical contexts, which may not be applicable to other contexts. Second, we used tightly controlled experiments because we needed to pin down the precise mechanism and to quantify the proposed causal effect. This design allows for high internal validity at the cost of some external validity. Third, our participants come from one standard crowdsourcing platform; therefore, they possess certain characteristics, such as being a mostly White, English-speaking sample. Although our analysis controlled for individual-level covariates such as age, race, gender, and socioeconomic status, the generalizability of the findings to other samples remains an open question.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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