"Trust Me, I'm a Doctor." How TikTok Videos from Different Sources Influence Clinical Trial Participation.
This study experiments with TikTok videos to promote clinical trial participation. More specifically, it examines how short-form video sources (doctors vs. prior volunteers for clinical trials) influence perceived source credibility, self-efficacy, and behavioral intention to participate in clinical...
| Published in: | Health Communication Vol. 40; no. 3; pp. 417 - 429 |
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| Main Authors: | , , , , , |
| Format: | research tables/charts Journal Article |
| Published: |
Taylor & Francis Ltd
Mar2025
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| Online Access: | View this record in EBSCOhost |