Impact of Pay-What-You-Want Pricing Model.

Study investigates the effectiveness of Pay-What-You-Want (PWYW) pricing models in the nonprofit performing arts sector, focusing on Toronto's Harbourfront Centre during the COVID-19 pandemic. Through methods involving quantitative ticket sales data and qualitative insights from management, this res...

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Detalles Bibliográficos

Publicado en:	Journal of Arts Management, Law & Society Vol. 54; no. 6; pp. 323 - 348
Autores principales:	Lightwala, Owais, Wall-Andrews, Charlie
Formato:	Artículo
Publicado:	Taylor & Francis Ltd 2024
Materias:	COVID-19 pandemic Target marketing Nonprofit organizations Performing arts Arts management
Acceso en línea:	Ver este registro en EBSCOhost