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Impact of Pay-What-You-Want Pricing Model.

Study investigates the effectiveness of Pay-What-You-Want (PWYW) pricing models in the nonprofit performing arts sector, focusing on Toronto's Harbourfront Centre during the COVID-19 pandemic. Through methods involving quantitative ticket sales data and qualitative insights from management, this res...

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Published in:Journal of Arts Management, Law & Society Vol. 54; no. 6; pp. 323 - 348
Main Authors: Lightwala, Owais, Wall-Andrews, Charlie
Format: Article
Published: Taylor & Francis Ltd 2024
Subjects:
COVID-19 pandemic
Target marketing
Nonprofit organizations
Performing arts
Arts management
Online Access:View this record in EBSCOhost