The Role of Propaganda and Moral Disengagement Within Meat Industry Advertising.
Advertising produced by the meat industry aims to stimulate positive feelings and thoughts about the exploitation of nonhuman animals. Propaganda techniques, such as glittering generalities, euphemism, virtue signaling, framing, and appealing to authority all comprise strategies used by this industr...
| Publicado en: | Journal of Animal Ethics Vol. 15; no. 1; pp. 99 - 115 |
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| Formato: | Artículo |
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University of Illinois Press
Spring2025
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| Acceso en línea: | Ver este registro en EBSCOhost |