The Role of Propaganda and Moral Disengagement Within Meat Industry Advertising.

Advertising produced by the meat industry aims to stimulate positive feelings and thoughts about the exploitation of nonhuman animals. Propaganda techniques, such as glittering generalities, euphemism, virtue signaling, framing, and appealing to authority all comprise strategies used by this industr...

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Bibliographic Details

Published in:	Journal of Animal Ethics Vol. 15; no. 1; pp. 99 - 115
Main Author:	Widolf, Helena Ellinor
Format:	Article
Published:	University of Illinois Press Spring2025
Subjects:	Propaganda Moral disengagement Advertising Animal rights Meat industry Manipulative behavior Consumer attitudes Food animals
Online Access:	View this record in EBSCOhost