The lion in winter.

This article reports that the film release of "Narnia" on December 8, 2005 will hail an avalanche of book marketing activity from HarperCollins Publishers Ltd. It is informed that HarperCollins' summer campaign to drive sales of its classic Narnia titles is bearing fruit. Cinema advertising, retail...

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Detalles Bibliográficos
Publicado en:Bookseller no. 5196; pp. 30 - 32
Autor principal: Horn, Caroline
Formato: Artículo
Publicado: Bookseller Media Ltd 9/16/2005
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Acceso en línea:Ver este registro en EBSCOhost
Descripción
Sumario:This article reports that the film release of "Narnia" on December 8, 2005 will hail an avalanche of book marketing activity from HarperCollins Publishers Ltd. It is informed that HarperCollins' summer campaign to drive sales of its classic Narnia titles is bearing fruit. Cinema advertising, retail promotions and airport posters drove an 844 percent lift in sales of the classic The Lion, The Witch and The Wardrobe in the four weeks to the beginning of August, compared to the same period last year, with a 116 percent rise on all Narnia formats over the same period.