The lion in winter.

This article reports that the film release of "Narnia" on December 8, 2005 will hail an avalanche of book marketing activity from HarperCollins Publishers Ltd. It is informed that HarperCollins' summer campaign to drive sales of its classic Narnia titles is bearing fruit. Cinema advertising, retail...

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Bibliographic Details

Published in:	Bookseller no. 5196; pp. 30 - 32
Main Author:	Horn, Caroline
Format:	Article
Published:	Bookseller Media Ltd 9/16/2005
Subjects:	Narnia (Book) HarperCollins Publishers Ltd. Advertising campaigns Sales promotion Marketing strategy Book industry
Online Access:	View this record in EBSCOhost