The lion in winter.
This article reports that the film release of "Narnia" on December 8, 2005 will hail an avalanche of book marketing activity from HarperCollins Publishers Ltd. It is informed that HarperCollins' summer campaign to drive sales of its classic Narnia titles is bearing fruit. Cinema advertising, retail...
| Publicado en: | Bookseller no. 5196; pp. 30 - 32 |
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| Formato: | Artículo |
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Bookseller Media Ltd
9/16/2005
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=18443925&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 18443925 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 00067539 IYR jtl: Bookseller issn: 00067539 maglogo: N pubinfo: dt: 9/16/2005 iid: 5196 pid: 75456 pub: Bookseller Media Ltd artinfo: ui: 18443925 ppf: 30 ppct: 2 formats: fmt: @attributes: type: T tig: atl: The lion in winter. aug: au: Horn, Caroline su: Narnia (Book) HarperCollins Publishers Ltd. Advertising campaigns Sales promotion Marketing strategy Book industry sug: subj: Narnia (Book) HarperCollins Publishers Ltd. Advertising campaigns Sales promotion Marketing strategy Book industry ab: This article reports that the film release of "Narnia" on December 8, 2005 will hail an avalanche of book marketing activity from HarperCollins Publishers Ltd. It is informed that HarperCollins' summer campaign to drive sales of its classic Narnia titles is bearing fruit. Cinema advertising, retail promotions and airport posters drove an 844 percent lift in sales of the classic The Lion, The Witch and The Wardrobe in the four weeks to the beginning of August, compared to the same period last year, with a 116 percent rise on all Narnia formats over the same period. pubtype: Trade Publication doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Bookseller is the property of Bookseller Media Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Bookseller holder: Bookseller Media Ltd dt: @attributes: year: 2005 holdings: @attributes: islocal: N |
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