What foods are hypermarkets promoting? A content Analysis of hypermarket flyers in Malaysia.

Hypermarkets use marketing strategies that influence food choices and consumer buying behavior. This study aimed to identify the prevalence of promotions for ‘healthy’ and ‘unhealthy’ foods (on the front page vs the entire flyers) in hypermarket flyers in Malaysia and compare the healthiness of food...

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Bibliographic Details

Published in:	Current Research in Nutrition & Food Science Vol. 13; no. 1; pp. 473 - 484
Main Authors:	NUR FAIQAH EZRYN, S. ZAHARY, SACKS, GARY, SAMEEHA, MOHD JAMIL
Format:	research tables/charts Journal Article
Published:	Current Research in Nutrition & Food Science Apr2025
Online Access:	View this record in EBSCOhost