What foods are hypermarkets promoting? A content Analysis of hypermarket flyers in Malaysia.
Hypermarkets use marketing strategies that influence food choices and consumer buying behavior. This study aimed to identify the prevalence of promotions for ‘healthy’ and ‘unhealthy’ foods (on the front page vs the entire flyers) in hypermarket flyers in Malaysia and compare the healthiness of food...
| Publicado en: | Current Research in Nutrition & Food Science Vol. 13; no. 1; pp. 473 - 484 |
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| Autores principales: | , , |
| Formato: | research tables/charts Journal Article |
| Publicado: |
Current Research in Nutrition & Food Science
Apr2025
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| Acceso en línea: | Ver este registro en EBSCOhost |