| Sumario: | In this study, the corporate reputation of Antalyaspor is analysed by using artificial intelligence techniques through the comments made by fans on the social media platform X (Twitter). The aim of the study is to reveal how the reputation of football clubs is shaped by fan feedback. The data set consists of 500 tweets about Antalyaspor in June, July, and August 2024. These tweets were subjected to sentiment analysis using the TextBlob library in the Python programming language. Emotions were categorised as positive, negative, and neutral, and the most frequently used words were determined by the text mining method. The findings reflect the fans' general trust in the club management and positive perception of sporting achievements. However, there are also criticisms of certain management decisions and dissatisfaction with transfer policies. The study shows that social media feedback can be an important tool in the reputation management of football clubs.
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