Taraftarların Dijital Geri Bildirimleri Yoluyla Kurumsal İtibar: Antalyaspor Üzerine Bir İnceleme.

In this study, the corporate reputation of Antalyaspor is analysed by using artificial intelligence techniques through the comments made by fans on the social media platform X (Twitter). The aim of the study is to reveal how the reputation of football clubs is shaped by fan feedback. The data set co...

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Publicado en:	Journal of Abant Social Sciences / Abant Sosyal Bilimler Dergisi Vol. 25; no. 1; pp. 294 - 306
Autor principal:	YİĞİT AÇIKGÖZ, Fatma
Formato:	Artículo
Publicado:	Journal of Abant Social Sciences mar2025
Materias:	Social media Sentiment analysis Python programming language Corporate image Text mining
Acceso en línea:	Ver este registro en EBSCOhost