Taraftarların Dijital Geri Bildirimleri Yoluyla Kurumsal İtibar: Antalyaspor Üzerine Bir İnceleme.
In this study, the corporate reputation of Antalyaspor is analysed by using artificial intelligence techniques through the comments made by fans on the social media platform X (Twitter). The aim of the study is to reveal how the reputation of football clubs is shaped by fan feedback. The data set co...
| Publicado en: | Journal of Abant Social Sciences / Abant Sosyal Bilimler Dergisi Vol. 25; no. 1; pp. 294 - 306 |
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| Formato: | Artículo |
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Journal of Abant Social Sciences
mar2025
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| Acceso en línea: | Ver este registro en EBSCOhost |