Seller Reputation, Information Signals, and Prices for Heterogeneous Coins on eBay.
In online commerce, a buyer cannot directly examine the product and has to trust the seller for the product description and delivery. The reputation of the seller (and other information signals on the quality of the product) can therefore affect the buyer's willingness to pay. However, while the imp...
| Publicado en: | Southern Economic Journal Vol. 72; no. 2; pp. 305 - 329 |
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| Autores principales: | , |
| Formato: | Artículo |
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Wiley-Blackwell
Oct2005
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=18680757&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 18680757 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 00384038 SEJ jtl: Southern Economic Journal issn: 00384038 maglogo: N pubinfo: dt: Oct2005 vid: 72 iid: 2 pid: 480 pub: Wiley-Blackwell artinfo: ui: 18680757 10.2307/20062113 ppf: 305 ppct: 24 formats: fmt: @attributes: type: P size: 7.1MB tig: atl: Seller Reputation, Information Signals, and Prices for Heterogeneous Coins on eBay. aug: au: Melnik, Mikhail I. Alm, James affil: Department of Economics, Andrew Young School of Policy Studies, Georgia State University, P.O. Box .W92, Atlanta, GA 30302-3992 USA Department of Economics, Andrew Young School of Policy Studies, Georgia State University, P.O. Box 3992, Atlanta, GA 30302-3992 USA su: United States eBay Inc. Electronic commerce Consumer behavior Willingness to pay Information superhighway Internet industry Auctions sug: subj: Electronic commerce Consumer behavior United States eBay Inc. Electronic shopping and mail-order houses Electronic Shopping Internet Publishing and Broadcasting and Web Search Portals Willingness to pay Information superhighway Internet industry Auctions ab: In online commerce, a buyer cannot directly examine the product and has to trust the seller for the product description and delivery. The reputation of the seller (and other information signals on the quality of the product) can therefore affect the buyer's willingness to pay. However, while the impact of reputation on willingness to pay for homogeneous goods has been examined, its impact on heterogeneous goods (where there is more uncertainty about product quality) is largely unknown. This paper examines the effects of reputation in online auctions, using U.S. silver Morgan dollar coins in ‘Almost Uncirculated’ condition that are sold on eBay. Empirical results indicate that a seller's overall reputation has a positive impact on a buyer's willingness to pay, that negative comments about a seller often have a negative impact, and that these reputational effects increase in importance when there is more uncertainty about the quality of the coin. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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