Seller Reputation, Information Signals, and Prices for Heterogeneous Coins on eBay.

In online commerce, a buyer cannot directly examine the product and has to trust the seller for the product description and delivery. The reputation of the seller (and other information signals on the quality of the product) can therefore affect the buyer's willingness to pay. However, while the imp...

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Bibliographic Details

Published in:	Southern Economic Journal Vol. 72; no. 2; pp. 305 - 329
Main Authors:	Melnik, Mikhail I., Alm, James
Format:	Article
Published:	Wiley-Blackwell Oct2005
Subjects:	United States eBay Inc. Electronic commerce Consumer behavior Willingness to pay Information superhighway Internet industry Auctions
Online Access:	View this record in EBSCOhost