Seller Reputation, Information Signals, and Prices for Heterogeneous Coins on eBay.

In online commerce, a buyer cannot directly examine the product and has to trust the seller for the product description and delivery. The reputation of the seller (and other information signals on the quality of the product) can therefore affect the buyer's willingness to pay. However, while the imp...

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Publicado en:	Southern Economic Journal Vol. 72; no. 2; pp. 305 - 329
Autores principales:	Melnik, Mikhail I., Alm, James
Formato:	Artículo
Publicado:	Wiley-Blackwell Oct2005
Materias:	United States eBay Inc. Electronic commerce Consumer behavior Willingness to pay Information superhighway Internet industry Auctions
Acceso en línea:	Ver este registro en EBSCOhost