What constitutes pro-human papillomavirus vaccination videos on social media? Message characteristics, strategies, and theoretical constructs.
Videos are essential for promoting human papillomavirus (HPV) vaccinations across populations because videos encompass multiple message characteristics. To understand the patterns of message characteristics, strategies, and theoretical constructs embedded in videos of different types, we coded and a...
| Publicado en: | Health Education Research Vol. 40; no. 4; pp. 1 - 14 |
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| Autores principales: | , , |
| Formato: | research tables/charts Journal Article |
| Publicado: |
Oxford University Press / USA
Aug2025
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=187286227&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 187286227 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 02681153 FA0 jtl: Health Education Research issn: 02681153 maglogo: N pubinfo: dt: Aug2025 vid: 40 iid: 4 pid: 622 pub: Oxford University Press / USA artinfo: ui: 187286227 187286227 187286227 10.1093/her/cyaf025 187286227 ppf: 1 ppct: 13 formats: fmt: – @attributes: type: T – @attributes: type: P tig: atl: What constitutes pro-human papillomavirus vaccination videos on social media? Message characteristics, strategies, and theoretical constructs. aug: au: Huang, Qian Harrison, Tyler R Morgan, Susan E affil: Edward R. Murrow College of Communication, Washington State University, Murrow Hall 106D, Pullman, WA 99164, United States sug: subj: Human Papillomavirus Viruses Papillomavirus Vaccine Immunization Videorecording Social Media Health Promotion Human Motion Pictures Narratives Storytelling Health Belief Model Analysis of Variance United States ab: Videos are essential for promoting human papillomavirus (HPV) vaccinations across populations because videos encompass multiple message characteristics. To understand the patterns of message characteristics, strategies, and theoretical constructs embedded in videos of different types, we coded and analysed 38 variables from 56 videos across five types of pro-HPV vaccination videos (talking head, animation, produced-story, velfie, and mixed-type). We discovered that message characteristics such as redundancy, use of statistics, vividness, video quality, accuracy, authenticity, obtrusiveness, and doctor's recommendations varied across video types. A number of arguments, argument strength, and use of inoculation or forewarning varied by video type, whereas emotional appeals and use of social norms did not. Talking head videos were the lowest in vividness, whereas animation videos were the highest. Animation videos were highly redundant in visual and vocal information and used inoculation strategies to debunk misinformation. Produced-story videos conveyed most information about the susceptibility and severity of HPV-related diseases. Velfie videos had the highest believability and authenticity. Mixed-type videos included various features from the four single-type videos. Findings from this study underscore that because of the differences in the use of theoretical constructs across video types, the potential of different types of videos to affect HPV vaccine uptake may vary. pubtype: Academic Journal doctype: research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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