What constitutes pro-human papillomavirus vaccination videos on social media? Message characteristics, strategies, and theoretical constructs.

Videos are essential for promoting human papillomavirus (HPV) vaccinations across populations because videos encompass multiple message characteristics. To understand the patterns of message characteristics, strategies, and theoretical constructs embedded in videos of different types, we coded and a...

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Bibliographic Details

Published in:	Health Education Research Vol. 40; no. 4; pp. 1 - 14
Main Authors:	Huang, Qian, Harrison, Tyler R, Morgan, Susan E
Format:	research tables/charts Journal Article
Published:	Oxford University Press / USA Aug2025
Online Access:	View this record in EBSCOhost