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Measuring Sexual Double Standards in Sitcoms: Development and Application of a Content Analysis Codebook.

The sexual double standard (SDS) consists of stereotypical gendered expectations and evaluations that condemn female sexuality and approve of male sexuality. Entertainment media contribute to the maintenance of gendered norms by providing guidelines as to which sexual expressions are acceptable for...

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Publicado en:Sexuality & Culture Vol. 29; no. 5; pp. 2227 - 2260
Autores principales: Maas, Gijsje, van Oosten, Johanna M. F., Buttgereit, Lina, De Swert, Knut
Formato: Artículo
Publicado: Springer Nature Oct2025
Materias:
Television situation comedies
Double standard
Content analysis
Human sexuality
Gender stereotypes
Acceso en línea:Ver este registro en EBSCOhost