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Measuring Sexual Double Standards in Sitcoms: Development and Application of a Content Analysis Codebook.

The sexual double standard (SDS) consists of stereotypical gendered expectations and evaluations that condemn female sexuality and approve of male sexuality. Entertainment media contribute to the maintenance of gendered norms by providing guidelines as to which sexual expressions are acceptable for...

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Published in:Sexuality & Culture Vol. 29; no. 5; pp. 2227 - 2260
Main Authors: Maas, Gijsje, van Oosten, Johanna M. F., Buttgereit, Lina, De Swert, Knut
Format: Article
Published: Springer Nature Oct2025
Subjects:
Television situation comedies
Double standard
Content analysis
Human sexuality
Gender stereotypes
Online Access:View this record in EBSCOhost