| Sumario: | This article examines the role of creative practice-researchers working in the SHAPE subjects (Social Sciences, Humanities, and the Arts for People and the Economy) in relation to the Knowledge Exchange Framework perspective of Public and Community Engagement. Using a creative practice-research project – the theatre production Under the Radar and its after-show discussion panels – as a case study, I argue that non-academic 'engagement' with research should be considered as valuable as research 'impact', especially in terms of Higher Education's 'third mission' of wider socio-cultural and socio-political change. Analysing initial findings from audience research, this article goes on to discuss potential approaches to embedding knowledge exchange in creative practice-research projects whose outcomes include a cultural artefact. It concludes by arguing that co-creation with, and knowledge exchange between, the academy, third sector organisations, and the public through engagement activities can produce value for both the academic and non-academic participants and sit within the Knowledge Exchange Framework.
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