Parental Perspectives on Gamified Experiences and Entrepreneurial Skill Development in Children: A Qualitative Study from South Africa’s Eastern Cape.
Gamified communication is increasingly recognised as a powerful modality in education, fostering interactive learning and behavioural transformation. This study explored how game-based communication strategies contribute to entrepreneurial skill development in childhood, with a focus on South Africa...
| Publicado en: | Communicare Vol. 44; no. 2; pp. 88 - 106 |
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| Autores principales: | , , |
| Formato: | Artículo |
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Communicare, Journal for Communication Sciences in South Africa
Jul2025
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=189661736&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 189661736 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 02590069 U17 jtl: Communicare issn: 02590069 maglogo: N pubinfo: dt: Jul2025 vid: 44 iid: 2 pid: 74236 pub: Communicare, Journal for Communication Sciences in South Africa artinfo: ui: 189661736 10.36615/gksqpd78 ppf: 88 ppct: 18 formats: fmt: @attributes: type: P size: 797KB tig: atl: Parental Perspectives on Gamified Experiences and Entrepreneurial Skill Development in Children: A Qualitative Study from South Africa’s Eastern Cape. aug: au: Mazirir, Eugine Tafadzwa Chuchu, Tinashe Mapuranga, Miston affil: University of the Western Cape, South Africa. University of the Witwatersrand, South Africa. Walter Sisulu University, South Africa. su: Entrepreneurship education Gamification South Africa sug: subj: South Africa Entrepreneurship education Gamification keyword: Development communication digital media entrepreneurial skills gamified communication youth development ab: Gamified communication is increasingly recognised as a powerful modality in education, fostering interactive learning and behavioural transformation. This study explored how game-based communication strategies contribute to entrepreneurial skill development in childhood, with a focus on South Africa’s Eastern Cape. While gamification is well researched in Global North contexts, little is known about how it functions in early entrepreneurial development within African childhood settings. Drawing on an interpretivist paradigm, the study investigated how parents experience and make sense of gamified tools that promote entrepreneurial mindsets in their children. Semi-structured interviews were conducted with 18 parents, and data were analysed using the Gioia methodology and narrative analysis. The findings revealed that gamified platforms act as dynamic communication environments through which children engage in simulated entrepreneurial scenarios. Themes such as strategic risk taking, creative problem solving and financial decision making emerged as communicative competencies fostered through these interactions. Through foregrounding gamification as both a pedagogical and communicative practice, this study contributes to African-centred communication scholarship. It highlights the potential of gamified media in localised development contexts, particularly in addressing youth unemployment and social inequality. The research underscores the importance of adapting global digital communication frameworks to African childhood learning environments, opening up new avenues for policy, pedagogy and participatory communication. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Communicare is the property of Communicare, Journal for Communication Sciences in South Africa and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Communicare holder: Communicare, Journal for Communication Sciences in South Africa dt: @attributes: year: 2025 holdings: @attributes: islocal: N |
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