| Sumario: | Objective: The outbreak of the Coronavirus during the spring semester of 2020 presented new challenges for universities in Kuwait regarding the teaching of practical courses for mass communication students. Method: This study employed a quantitative approach, collecting data through a self-administered online survey. Multiple Linear Regression (MLR) was used for data analysis. The perceptions and preferences of 252 students enrolled in mass communication courses concerning online practical teaching methods were surveyed, with a specific focus on the four factors of Media Richness Theory: immediacy of feedback, capacity to include personal focus, conveyance of multiple cues, and variety of language. Results: The findings revealed that the immediacy of feedback was a key factor in determining student satisfaction regarding: the suitability of distance learning for practical courses, their sentiments toward it, the perceived ease of evaluating their work, and their willingness to retake such courses remotely. Additionally, the capacity to include personal focus positively impacted student sentiments toward distance learning and their willingness to retake courses. Conclusion: The study implies that teaching DL should be restricted to theoretically-oriented courses. Instructors need to apply all means of communication to increase the emotional connection that DL may lack, as well as provide an online ambience where students feel comfortable discussing issues. This can increase their preference for DL and improve their understanding, creating a rich and engaging DL experience.
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