Students’ Perceptions of Distance Learning in Vocational Mass Communication Courses: A Media Richness Theory Perspective from Kuwait’s COVID-19 Experience.

Objective: The outbreak of the Coronavirus during the spring semester of 2020 presented new challenges for universities in Kuwait regarding the teaching of practical courses for mass communication students. Method: This study employed a quantitative approach, collecting data through a self-administe...

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Publicado en:Arab Journal for the Humanities Vol. 44; no. 173; pp. 274 - 302
Autor principal: Abbas Murad, Husain
Formato: Artículo
Publicado: Kuwait University Winter2026
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        atl: Students’ Perceptions of Distance Learning in Vocational Mass Communication Courses: A Media Richness Theory Perspective from Kuwait’s COVID-19 Experience.
      aug:
        au: Abbas Murad, Husain
        affil: Associate Professor, Department of Mass Communication, College of Arts, Kuwait University, Kuwait.
      su:
        Distance education
        Online education
        Vocational education
        Media studies
        Mass media
        COVID-19 pandemic
        Psychology of students
        Kuwait (Kuwait)
      sug:
        subj:
          Kuwait (Kuwait)
          Distance education
          Online education
          Vocational education
          Media studies
          Mass media
          COVID-19 pandemic
          Psychology of students
      keyword:
        distance learning
        learning quality outcomes
        Media Richness Theory
        traditional learning
        vocational media courses
        التعلم عن بعد
        التعليم التقليدي المواد الإعلامية العملية
        جودة نتائج التعلم
        نظرية ثراء وسائل الإعلام
      ab: Objective: The outbreak of the Coronavirus during the spring semester of 2020 presented new challenges for universities in Kuwait regarding the teaching of practical courses for mass communication students. Method: This study employed a quantitative approach, collecting data through a self-administered online survey. Multiple Linear Regression (MLR) was used for data analysis. The perceptions and preferences of 252 students enrolled in mass communication courses concerning online practical teaching methods were surveyed, with a specific focus on the four factors of Media Richness Theory: immediacy of feedback, capacity to include personal focus, conveyance of multiple cues, and variety of language. Results: The findings revealed that the immediacy of feedback was a key factor in determining student satisfaction regarding: the suitability of distance learning for practical courses, their sentiments toward it, the perceived ease of evaluating their work, and their willingness to retake such courses remotely. Additionally, the capacity to include personal focus positively impacted student sentiments toward distance learning and their willingness to retake courses. Conclusion: The study implies that teaching DL should be restricted to theoretically-oriented courses. Instructors need to apply all means of communication to increase the emotional connection that DL may lack, as well as provide an online ambience where students feel comfortable discussing issues. This can increase their preference for DL and improve their understanding, creating a rich and engaging DL experience.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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      custom: Copyright of Arab Journal for the Humanities is the property of Kuwait University, Academic Publication Council and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use.
      item: Arab Journal for the Humanities
      holder: Kuwait University, Academic Publication Council
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          year: 2026
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