Students’ Perceptions of Distance Learning in Vocational Mass Communication Courses: A Media Richness Theory Perspective from Kuwait’s COVID-19 Experience.
Objective: The outbreak of the Coronavirus during the spring semester of 2020 presented new challenges for universities in Kuwait regarding the teaching of practical courses for mass communication students. Method: This study employed a quantitative approach, collecting data through a self-administe...
| Publicado en: | Arab Journal for the Humanities Vol. 44; no. 173; pp. 274 - 302 |
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| Formato: | Artículo |
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Kuwait University
Winter2026
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=191547895&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 191547895 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 10269576 1WRG jtl: Arab Journal for the Humanities issn: 10269576 maglogo: N pubinfo: dt: Winter2026 vid: 44 iid: 173 pid: 19632 pub: Kuwait University artinfo: ui: 191547895 10.34120/ajh.v44i173.3505 ppf: 274 ppct: 28 formats: fmt: @attributes: type: P size: 3.8MB tig: atl: Students’ Perceptions of Distance Learning in Vocational Mass Communication Courses: A Media Richness Theory Perspective from Kuwait’s COVID-19 Experience. aug: au: Abbas Murad, Husain affil: Associate Professor, Department of Mass Communication, College of Arts, Kuwait University, Kuwait. su: Distance education Online education Vocational education Media studies Mass media COVID-19 pandemic Psychology of students Kuwait (Kuwait) sug: subj: Kuwait (Kuwait) Distance education Online education Vocational education Media studies Mass media COVID-19 pandemic Psychology of students keyword: distance learning learning quality outcomes Media Richness Theory traditional learning vocational media courses التعلم عن بعد التعليم التقليدي المواد الإعلامية العملية جودة نتائج التعلم نظرية ثراء وسائل الإعلام ab: Objective: The outbreak of the Coronavirus during the spring semester of 2020 presented new challenges for universities in Kuwait regarding the teaching of practical courses for mass communication students. Method: This study employed a quantitative approach, collecting data through a self-administered online survey. Multiple Linear Regression (MLR) was used for data analysis. The perceptions and preferences of 252 students enrolled in mass communication courses concerning online practical teaching methods were surveyed, with a specific focus on the four factors of Media Richness Theory: immediacy of feedback, capacity to include personal focus, conveyance of multiple cues, and variety of language. Results: The findings revealed that the immediacy of feedback was a key factor in determining student satisfaction regarding: the suitability of distance learning for practical courses, their sentiments toward it, the perceived ease of evaluating their work, and their willingness to retake such courses remotely. Additionally, the capacity to include personal focus positively impacted student sentiments toward distance learning and their willingness to retake courses. Conclusion: The study implies that teaching DL should be restricted to theoretically-oriented courses. Instructors need to apply all means of communication to increase the emotional connection that DL may lack, as well as provide an online ambience where students feel comfortable discussing issues. This can increase their preference for DL and improve their understanding, creating a rich and engaging DL experience. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Arab Journal for the Humanities is the property of Kuwait University, Academic Publication Council and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Arab Journal for the Humanities holder: Kuwait University, Academic Publication Council dt: @attributes: year: 2026 holdings: @attributes: islocal: N |
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