ИСПОЛЬЗОВАНИЕ ВЫРАЗИТЕЛЬНЫХ СРЕДСТВ РЕЧИ В РЕКЛАМНЫХ ТЕКСТАХ СОВЕТСКОГО И СОВРЕМЕННОГО ПЕРИОДОВ.

The article presents a comparative analysis of expressive means of speech used in advertising texts of the Soviet period (1950s–1960s) and in contemporary media advertising (print and digital). The aim of the study is to identify lexical and stylistic features of advertising texts from different his...

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Bibliographic Details

Published in:	Bulletin of the L.N. Gumilyov Eurasian National University. Philology Series Vol. 153; no. 4; pp. 131 - 143
Main Authors:	Маломошнова, А. В., Мусинова, Г. С.
Format:	Article
Published:	L.N. Gumilyov Eurasian National University 2025
Subjects:	Advertising Figures of speech Comparative studies Linguistic analysis Persuasion (Rhetoric) Motivation (Psychology) History of the Soviet Union Promotional literature
Online Access:	View this record in EBSCOhost