ИСПОЛЬЗОВАНИЕ ВЫРАЗИТЕЛЬНЫХ СРЕДСТВ РЕЧИ В РЕКЛАМНЫХ ТЕКСТАХ СОВЕТСКОГО И СОВРЕМЕННОГО ПЕРИОДОВ.

The article presents a comparative analysis of expressive means of speech used in advertising texts of the Soviet period (1950s–1960s) and in contemporary media advertising (print and digital). The aim of the study is to identify lexical and stylistic features of advertising texts from different his...

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Publicado en:	Bulletin of the L.N. Gumilyov Eurasian National University. Philology Series Vol. 153; no. 4; pp. 131 - 143
Autores principales:	Маломошнова, А. В., Мусинова, Г. С.
Formato:	Artículo
Publicado:	L.N. Gumilyov Eurasian National University 2025
Materias:	Advertising Figures of speech Comparative studies Linguistic analysis Persuasion (Rhetoric) Motivation (Psychology) History of the Soviet Union Promotional literature
Acceso en línea:	Ver este registro en EBSCOhost