Maximizing Pharmacy Sales: The Impact of Promotional Strategies.
Objective: This study investigates the impact of various sales promotions on consumer purchasing behavior in pharmacy stores, specifically emphasizing discount promotions, point-of-purchase communication, and free trial samples. Background: The literature study reveals a deficiency in comprehending...
| Publicado en: | Pharmacy Practice (1886-3655) Vol. 24; no. 1; pp. 1 - 15 |
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| Autores principales: | , , , , , |
| Formato: | research tables/charts Journal Article |
| Publicado: |
Centro de Investigaciones y Publicaciones Farmaceuticas S.L.
Jan-Mar2026
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| Acceso en línea: | Ver este registro en EBSCOhost |