Maximizing Pharmacy Sales: The Impact of Promotional Strategies.

Objective: This study investigates the impact of various sales promotions on consumer purchasing behavior in pharmacy stores, specifically emphasizing discount promotions, point-of-purchase communication, and free trial samples. Background: The literature study reveals a deficiency in comprehending...

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Bibliographic Details

Published in:	Pharmacy Practice (1886-3655) Vol. 24; no. 1; pp. 1 - 15
Main Authors:	Al-Gasawneh, Jassim Ahmad, AlSokkar, Abdullah A. M., Alamro, Ahmed, Binkhamis, Mohammed, Hmeidan, Tahreer Abu, Al-Dabbas, Moatasem
Format:	research tables/charts Journal Article
Published:	Centro de Investigaciones y Publicaciones Farmaceuticas S.L. Jan-Mar2026
Online Access:	View this record in EBSCOhost