Maximizing Pharmacy Sales: The Impact of Promotional Strategies.
Objective: This study investigates the impact of various sales promotions on consumer purchasing behavior in pharmacy stores, specifically emphasizing discount promotions, point-of-purchase communication, and free trial samples. Background: The literature study reveals a deficiency in comprehending...
| Publicado en: | Pharmacy Practice (1886-3655) Vol. 24; no. 1; pp. 1 - 15 |
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| Autores principales: | , , , , , |
| Formato: | research tables/charts Journal Article |
| Publicado: |
Centro de Investigaciones y Publicaciones Farmaceuticas S.L.
Jan-Mar2026
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=193552775&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 193552775 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 1885642X 3EAU jtl: Pharmacy Practice (1886-3655) issn: 1885642X maglogo: N pubinfo: dt: Jan-Mar2026 vid: 24 iid: 1 pid: 36266 pub: Centro de Investigaciones y Publicaciones Farmaceuticas S.L. artinfo: ui: 193552775 193552775 193552775 10.18549/PharmPract.2026.1.3349 193552775 ppf: 1 ppct: 14 formats: fmt: @attributes: type: P tig: atl: Maximizing Pharmacy Sales: The Impact of Promotional Strategies. aug: au: Al-Gasawneh, Jassim Ahmad AlSokkar, Abdullah A. M. Alamro, Ahmed Binkhamis, Mohammed Hmeidan, Tahreer Abu Al-Dabbas, Moatasem affil: University of Petra, Faculty of Administrative and Financial Sciences, Marketing Department, Jordan - Amman sug: subj: Pharmaceutical Companies Economics Pharmacy and Pharmacology Economics Pharmacy, Retail Economics Marketing Methods Sellers and Selling Consumer Satisfaction Evaluation Consumer Attitudes Evaluation Human Quantitative Studies Comparative Studies Descriptive Statistics Adult Middle Age Adolescence Aged Aged, 80 and Over Convenience Sample Questionnaires Self Report Structural Equation Modeling Data Analysis Software Multiple Regression Mann-Whitney U Test Factor Analysis Jordan Advertising Communication Professional-Patient Relations Product Acquisition Adult: 19-44 years Middle Aged: 45-64 years Adolescent: 13-18 years Aged: 65+ years Aged, 80 & over ab: Objective: This study investigates the impact of various sales promotions on consumer purchasing behavior in pharmacy stores, specifically emphasizing discount promotions, point-of-purchase communication, and free trial samples. Background: The literature study reveals a deficiency in comprehending the long-term impacts of these strategies, particularly concerning the impact of product awareness on the AIDA model. Method: A quantitative research methodology was utilized to gather data from over 300 pharmacy users in Jordan, all of whom were a minimum of 18 years old. Participants individually completed structured questions, and the data analysis was performed utilizing the PLS-SEM methodology and Smart PLS 3 software, concentrating on validating the measurement model and examining structural relationships. Furthermore, internal consistency was evaluated by adhering to an HTMT ratio of 0.90. Results: The investigation has yielded significant empirical data that improves the understanding of sales promotions in the pharmaceutical industry, and the model facilitates the analysis of consumer behavior and the development of effective promotional strategies that can influence consumers and confer a competitive advantage in the market. The study indicates a substantial statistical correlation between the presence of discounted offers and consumer choices. Furthermore, the research indicates that point-of-purchase communication markedly enhances impulse purchasing and aids in differentiating products from competitors. Nonetheless, there is a noted decline in consumer reserves and the quantity of complimentary samples provided. Conclusion: According to these results, product awareness ranks high among the critical success elements for promotional activities. Therefore, to enhance sales and draw more customers, it is imperative to implement these strategies for pharmacy promotion and marketing. pubtype: Academic Journal doctype: research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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