Examining the Role of Creative Problem-Solving in Supporting Academic Achievement and Reducing Study-life Conflict among Thai Undergraduate Students.

Creative problem-solving (CPS) is increasingly important in higher education because it may help students respond effectively to academic demands and competing life responsibilities. This study examined the role of CPS in academic achievement and study-life conflict among Thai undergraduate students...

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Published in:Pertanika Journal of Social Sciences & Humanities Vol. 34; no. 2; pp. 667 - 685
Main Authors: Chotratanakamol, Krisana, Bhanthumnavin, Duchduen
Format: Article
Published: Universiti Putra Malaysia Apr2026
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      dt: Apr2026
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        atl: Examining the Role of Creative Problem-Solving in Supporting Academic Achievement and Reducing Study-life Conflict among Thai Undergraduate Students.
      aug:
        au:
          Chotratanakamol, Krisana
          Bhanthumnavin, Duchduen
        affil:
          Puey Ungphakorn School of Development Studies, Thammasat University, 99 Moo 18, Khlong Nueng, Khlong Luang District, 12121 Pathum Thani, Thailand
          Graduate School of Social Development and Management Strategy, National Institute of Development Administration, 148 Seri Thai Road, Khlong Chan, Bang Kapi, 10240 Bangkok, Thailand
      su:
        Academic achievement
        Problem solving
        Thai people
        Higher education
        Work-life balance
        Social cognitive theory
        Social emotional learning
        Personality
        Thailand
      sug:
        subj:
          Thailand
          Academic achievement
          Problem solving
          Thai people
          Higher education
          Work-life balance
          Social cognitive theory
          Social emotional learning
          Personality
      keyword:
        creative problemsolving
        quality education
        study-life conflict
        Thai undergraduate students
      ab: Creative problem-solving (CPS) is increasingly important in higher education because it may help students respond effectively to academic demands and competing life responsibilities. This study examined the role of CPS in academic achievement and study-life conflict among Thai undergraduate students from a behavioural science perspective grounded in Social Cognitive Theory. The participants were 620 undergraduate students from four universities in Thailand. Cross-sectional data were collected using six self-report questionnaires and analysed using partial least squares structural equation modelling. The results showed that CPS was positively associated with academic achievement and negatively associated with study-life conflict. Proactive personality emerged as the strongest predictor of CPS, followed by social and emotional learning (SEL). Multigroup analysis also indicated that the associations involving CPS varied across demographic groups. Students with part-time jobs showed a stronger positive association between CPS and academic achievement, whereas female students and students with higher GPAs showed a stronger negative association between CPS and study-life conflict. These findings extend the literature by positioning CPS as a behavioural pathway linking psychosocial resources with both academic and life-related outcomes. The results suggest that universities should support CPS through learning activities and student development systems that strengthen academic adaptation, study-life balance, and career readiness.
      pubtype: Academic Journal
      doctype: Article
      src: R
    language: English
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      custom: Copyright of Pertanika Journal of Social Sciences & Humanities is the property of Universiti Putra Malaysia and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use.
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          year: 2026
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