A CAUSAL MODEL OF PRODUCT DESIGN, TECHNICAL PERFORMANCE AND BRAND AWARENESS AS PREDICTORS OF CONSUMER PURCHASE INTENTIONS FOR SMART HOUSEHOLD ELECTRICAL APPLIANCES.
To explore the key driving factors influencing consumers' purchase of smart home appliances, this paper constructs a causal model of consumer purchase intention, with product design, technical performance, and brand awareness as the core antecedent variables. By reviewing relevant literature and def...
| Publicado en: | Scientific Culture Vol. 12; no. 5 Part 1; pp. 514 - 526 |
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| Autores principales: | , |
| Formato: | Artículo |
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University of the Aegean
2026
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=193975212&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 193975212 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 24080071 I6HU jtl: Scientific Culture issn: 24080071 maglogo: N pubinfo: dt: 2026 vid: 12 iid: 5 Part 1 pid: 47715 pub: University of the Aegean artinfo: ui: 193975212 10.5281/zenodo.12511042 ppf: 514 ppct: 12 formats: tig: atl: A CAUSAL MODEL OF PRODUCT DESIGN, TECHNICAL PERFORMANCE AND BRAND AWARENESS AS PREDICTORS OF CONSUMER PURCHASE INTENTIONS FOR SMART HOUSEHOLD ELECTRICAL APPLIANCES. aug: au: Zhou, Dewei Sukpasjaroen, Khunanan affil: Chakrabongse Bhuvanarth International College of Interdisciplinary Studies, Rajamangala University of Technology Tawan-ok, Thailand su: Product design Brand awareness Consumer behavior Computer performance Electric equipment China sug: subj: China Product design Brand awareness Consumer behavior Computer performance Electric equipment keyword: Brand Awareness Consumer Purchase Intentions Product Design Smart Household Electrical Appliances Technical Performance ab: To explore the key driving factors influencing consumers' purchase of smart home appliances, this paper constructs a causal model of consumer purchase intention, with product design, technical performance, and brand awareness as the core antecedent variables. By reviewing relevant literature and defining the dimensions of the variables, this paper collects samples through a questionnaire survey, selecting over five hundred consumers from mainstream online shopping platforms in China, such as JD.com, Tmall, Tiktok, and Pinduoduo. The reliability, validity, and mediating effect of the questionnaire are verified using Cronbach's alpha coefficient. The results confirm that consumers' focus on smart home appliances primarily lies in technical performance, operational convenience, brand, appearance, and other aspects. This study also provides a basis for home appliance enterprises in product research and development, technological improvement, and brand management, offering theoretical references for the healthy development of the home appliance industry. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y dt: @attributes: year: 2026 holdings: @attributes: islocal: N |
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