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A CAUSAL MODEL OF PRODUCT DESIGN, TECHNICAL PERFORMANCE AND BRAND AWARENESS AS PREDICTORS OF CONSUMER PURCHASE INTENTIONS FOR SMART HOUSEHOLD ELECTRICAL APPLIANCES.

To explore the key driving factors influencing consumers' purchase of smart home appliances, this paper constructs a causal model of consumer purchase intention, with product design, technical performance, and brand awareness as the core antecedent variables. By reviewing relevant literature and def...

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Publicado en:Scientific Culture Vol. 12; no. 5 Part 1; pp. 514 - 526
Autores principales: Zhou, Dewei, Sukpasjaroen, Khunanan
Formato: Artículo
Publicado: University of the Aegean 2026
Materias:
Product design
Brand awareness
Consumer behavior
Computer performance
Electric equipment
China
Acceso en línea:Ver este registro en EBSCOhost