A CAUSAL MODEL OF PRODUCT DESIGN, TECHNICAL PERFORMANCE AND BRAND AWARENESS AS PREDICTORS OF CONSUMER PURCHASE INTENTIONS FOR SMART HOUSEHOLD ELECTRICAL APPLIANCES.

To explore the key driving factors influencing consumers' purchase of smart home appliances, this paper constructs a causal model of consumer purchase intention, with product design, technical performance, and brand awareness as the core antecedent variables. By reviewing relevant literature and def...

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Bibliographic Details

Published in:	Scientific Culture Vol. 12; no. 5 Part 1; pp. 514 - 526
Main Authors:	Zhou, Dewei, Sukpasjaroen, Khunanan
Format:	Article
Published:	University of the Aegean 2026
Subjects:	Product design Brand awareness Consumer behavior Computer performance Electric equipment China
Online Access:	View this record in EBSCOhost