The role of AI-activated positive emotions in users' continuous use of digital financial services: an experimental and survey study.

Advancements in artificial intelligence (AI)-enabled technology have made mobile and online settings the dominant places for launching financial services innovation. This study uses an experiment and a survey to investigate whether and how positive emotions activated by AI can enhance users' continu...

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Bibliographic Details
Published in:Humanities & Social Sciences Communications Vol. 13; no. 1; pp. 1 - 16
Main Authors: Chen, Xi, Chen, Cheng, Huang, Ling
Format: Article
Published: Springer Nature 4/1/2026
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Online Access:View this record in EBSCOhost