The role of AI-activated positive emotions in users' continuous use of digital financial services: an experimental and survey study.
Advancements in artificial intelligence (AI)-enabled technology have made mobile and online settings the dominant places for launching financial services innovation. This study uses an experiment and a survey to investigate whether and how positive emotions activated by AI can enhance users' continu...
| Published in: | Humanities & Social Sciences Communications Vol. 13; no. 1; pp. 1 - 16 |
|---|---|
| Main Authors: | , , |
| Format: | Article |
| Published: |
Springer Nature
4/1/2026
|
| Subjects: | |
| Online Access: | View this record in EBSCOhost |