Memory inception through gaze-contingent message exposure: using virtual reality to study media influence.
Media messages shape our knowledge about the world, but measuring individual exposure and attention remains challenging. Emerging media offer a solution to studying message reception in simulated real-world environments, which may soon become the actual media environments in which we encounter messa...
| Publicado en: | Journal of Communication Vol. 76; no. 3; pp. 223 - 236 |
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| Autores principales: | , , , |
| Formato: | Artículo |
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Oxford University Press / USA
Jun2026
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=194431762&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 194431762 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 00219916 JCO jtl: Journal of Communication issn: 00219916 maglogo: N pubinfo: dt: Jun2026 vid: 76 iid: 3 pid: 622 pub: Oxford University Press / USA artinfo: ui: 194431762 10.1093/joc/jqaf048 ppf: 223 ppct: 13 formats: tig: atl: Memory inception through gaze-contingent message exposure: using virtual reality to study media influence. aug: au: Cho, Hee Jung Lim, Sue Saenz, Miriya Schmälzle, Ralf affil: Department of Communication, Michigan State University, East Lansing, MI 48824, United States Brian Lamb School of Communication, Purdue University, West Lafayette, IN 47907, United States su: Mass media Mass media influence Attention Virtual reality Collective memory Memory Media exposure Eye tracking Message processing (Telecommunication) sug: subj: Mass media Mass media influence Attention Virtual reality Collective memory Memory Media exposure Eye tracking Message processing (Telecommunication) ab: Media messages shape our knowledge about the world, but measuring individual exposure and attention remains challenging. Emerging media offer a solution to studying message reception in simulated real-world environments, which may soon become the actual media environments in which we encounter messages. Here, we utilized virtual reality (VR) and eye-tracking to investigate message processing in a realistic virtual city environment populated with billboards. We introduced an inception-style manipulation where billboards initially overlooked by participants were covertly reintroduced based on real-time gaze tracking. Our findings show this algorithmic manipulation, undetected by participants, significantly boosted message memory retention for the targeted messages. This study reveals a path of media influence, demonstrating how undetected algorithmic manipulations can shape individual and collective memory. The findings carry practical and theoretical implications for diverse communication contexts, from advertising and public health to political messaging in the emerging metaverse ecosystem. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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