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Memory inception through gaze-contingent message exposure: using virtual reality to study media influence.

Media messages shape our knowledge about the world, but measuring individual exposure and attention remains challenging. Emerging media offer a solution to studying message reception in simulated real-world environments, which may soon become the actual media environments in which we encounter messa...

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Publicado en:Journal of Communication Vol. 76; no. 3; pp. 223 - 236
Autores principales: Cho, Hee Jung, Lim, Sue, Saenz, Miriya, Schmälzle, Ralf
Formato: Artículo
Publicado: Oxford University Press / USA Jun2026
Materias:
Mass media
Mass media influence
Attention
Virtual reality
Collective memory
Memory
Media exposure
Eye tracking
Message processing (Telecommunication)
Acceso en línea:Ver este registro en EBSCOhost