Memory inception through gaze-contingent message exposure: using virtual reality to study media influence.

Media messages shape our knowledge about the world, but measuring individual exposure and attention remains challenging. Emerging media offer a solution to studying message reception in simulated real-world environments, which may soon become the actual media environments in which we encounter messa...

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Bibliographic Details

Published in:	Journal of Communication Vol. 76; no. 3; pp. 223 - 236
Main Authors:	Cho, Hee Jung, Lim, Sue, Saenz, Miriya, Schmälzle, Ralf
Format:	Article
Published:	Oxford University Press / USA Jun2026
Subjects:	Mass media Mass media influence Attention Virtual reality Collective memory Memory Media exposure Eye tracking Message processing (Telecommunication)
Online Access:	View this record in EBSCOhost