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Artificial Intelligence and Crisis Communication: A Qualitative Analysis within the Framework of the Technology Acceptance Model (TAM) in Public Relations.

In the era of digital transformation, crisis communication practices are being redefined, while artificial intelligence (AI) technologies have emerged as a strategic tool in the field of public relations. Although scholarly interest in the integration of AI into communication processes has increased...

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Publicado en:Electronic Turkish Studies Vol. 21; no. 2; pp. 3715 - 3788
Autores principales: Sandıkcı, Yılmaz Türker, Soy, Samed
Formato: Artículo
Publicado: Electronic Turkish Studies haz2026
Materias:
Artificial intelligence
Crisis communication
Decision support systems
Qualitative research
Artificial intelligence & ethics
Digital transformation
Public relations
Technology Acceptance Model
Acceso en línea:Ver este registro en EBSCOhost