Artificial Intelligence and Crisis Communication: A Qualitative Analysis within the Framework of the Technology Acceptance Model (TAM) in Public Relations.

In the era of digital transformation, crisis communication practices are being redefined, while artificial intelligence (AI) technologies have emerged as a strategic tool in the field of public relations. Although scholarly interest in the integration of AI into communication processes has increased...

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Bibliographic Details

Published in:	Electronic Turkish Studies Vol. 21; no. 2; pp. 3715 - 3788
Main Authors:	Sandıkcı, Yılmaz Türker, Soy, Samed
Format:	Article
Published:	Electronic Turkish Studies haz2026
Subjects:	Artificial intelligence Crisis communication Decision support systems Qualitative research Artificial intelligence & ethics Digital transformation Public relations Technology Acceptance Model
Online Access:	View this record in EBSCOhost