Cover Image
QR Code

DISSEMINATING SPIRITUAL BROADCAST CONTENT IN FAITH-BASED RADIO STATIONS: A PATHWAY TO RELIGIOUS IDENTITY ADHERENCE AMONG LISTENERS.

The broadcasting of spiritual content by faith-based radio stations in Kenya has not only strengthened the religious needs of a Christian audience but has also drawn them into the competitive media market. It is within this context of competition that this study sought to establish key factors influ...

Full description

Published in:Journal for the Study of Religions & Ideologies Vol. 25; no. 74; pp. 97 - 111
Main Author: KORIR, GEOFFREY
Format: Article
Published: S.A.C.R.I. The Academic Society for the Research of Religions & Ideologies Summer2026
Subjects:
Religious identity
Radio broadcasting
Media studies
Broadcasting industry
Media effects theory (Communication)
Religious communities
Kenya
Online Access:View this record in EBSCOhost