| Sumario: | The article focuses on the emergence of the Intelligence Economy in healthcare marketing, where intelligence—rather than labor, information, or media spend—becomes the primary economic driver. It introduces the concept of the Intelligence Worker, a professional whose capabilities are enhanced by artificial intelligence (AI) to combine machine-scale data processing with human judgment, empathy, and ethical considerations. The article emphasizes that healthcare organizations must adopt new operating models called Intelligence Systems, which integrate AI, curated data, and human expertise to generate adaptive intelligence for better decision-making. Success in this evolving landscape depends on using AI to augment human insight rather than replace it, thereby redefining the role of healthcare marketers from faster execution to smarter thinking.
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