Welcome to the Intelligence Economy.
The article focuses on the emergence of the Intelligence Economy in healthcare marketing, where intelligence—rather than labor, information, or media spend—becomes the primary economic driver. It introduces the concept of the Intelligence Worker, a professional whose capabilities are enhanced by art...
| Publicado en: | Medical Marketing & Media Vol. 61; no. 3; pp. 159 - 160 |
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| Autor principal: | |
| Formato: | pictorial Journal Article |
| Publicado: |
Haymarket Media, Inc.
Jun2026
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=195960762&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 195960762 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 00257354 0N2 jtl: Medical Marketing & Media issn: 00257354 maglogo: N pubinfo: dt: Jun2026 vid: 61 iid: 3 pid: 1385 pub: Haymarket Media, Inc. place: New York, New York artinfo: ui: 195960762 195960762 195960762 195960762 ppf: 159 ppct: 1 formats: fmt: @attributes: type: P tig: atl: Welcome to the Intelligence Economy. aug: au: HAMMER, MATTHEW affil: 1VP, account services & marketing, LiveWorld. sug: subj: Health Care Industry Economics Marketing Digital Technology Artificial Intelligence Utilization Artificial Intelligence, Generative Ethical Issues Judgment Empathy Decision Support Techniques Medical Organizations Brain-Computer Interfaces ab: The article focuses on the emergence of the Intelligence Economy in healthcare marketing, where intelligence—rather than labor, information, or media spend—becomes the primary economic driver. It introduces the concept of the Intelligence Worker, a professional whose capabilities are enhanced by artificial intelligence (AI) to combine machine-scale data processing with human judgment, empathy, and ethical considerations. The article emphasizes that healthcare organizations must adopt new operating models called Intelligence Systems, which integrate AI, curated data, and human expertise to generate adaptive intelligence for better decision-making. Success in this evolving landscape depends on using AI to augment human insight rather than replace it, thereby redefining the role of healthcare marketers from faster execution to smarter thinking. pubtype: Trade Publication doctype: pictorial Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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