Welcome to the Intelligence Economy.

The article focuses on the emergence of the Intelligence Economy in healthcare marketing, where intelligence—rather than labor, information, or media spend—becomes the primary economic driver. It introduces the concept of the Intelligence Worker, a professional whose capabilities are enhanced by art...

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Detalles Bibliográficos
Publicado en:Medical Marketing & Media Vol. 61; no. 3; pp. 159 - 160
Autor principal: HAMMER, MATTHEW
Formato: pictorial Journal Article
Publicado: Haymarket Media, Inc. Jun2026
Acceso en línea:Ver este registro en EBSCOhost