Adoption and acquisition of mobile radio applications in Indonesia: Strategies and challenges.
In the era of rapid technological advancements and shifting audience behaviours, mobile radio applications have become a vital innovation for broadcasters. However, user adoption remains low. This study conducted qualitative interviews with chief editors and radio directors from major national radio...
| Publicado en: | Radio Journal: International Studies in Broadcast & Audio Media Vol. 24; no. 1; pp. 135 - 157 |
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| Autores principales: | , , , |
| Formato: | Artículo |
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Intellect Ltd.
Apr2026
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=196301176&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 196301176 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 14764504 L2N jtl: Radio Journal: International Studies in Broadcast & Audio Media issn: 14764504 maglogo: N pubinfo: dt: Apr2026 vid: 24 iid: 1 pid: 12270 pub: Intellect Ltd. artinfo: ui: 196301176 10.1386/rjao_00125_1 ppf: 135 ppct: 22 formats: fmt: – @attributes: type: T – @attributes: type: P size: 522KB tig: atl: Adoption and acquisition of mobile radio applications in Indonesia: Strategies and challenges. aug: au: Muslikhin, Muslikhin Andayani, Fitria Nurcahyo, Rianto Ariestyani, Arleen affil: Binus University Bina Nusantara University Binus University Business School su: Indonesia Radio broadcasting Innovation adoption Broadcasting industry Internet radio Digital technology Computer software usability Indonesians sug: subj: Radio broadcasting Innovation adoption Broadcasting industry Indonesia Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing Radio broadcasting Radio Networks Radio Stations Internet Publishing and Broadcasting and Web Search Portals Internet radio Digital technology Computer software usability Indonesians keyword: live streaming mass media media convergence mobile applications radio industry radio listener technology adoption live streaming mass media media convergence mobile applications radio industry radio listener technology adoption ab: In the era of rapid technological advancements and shifting audience behaviours, mobile radio applications have become a vital innovation for broadcasters. However, user adoption remains low. This study conducted qualitative interviews with chief editors and radio directors from major national radio stations in Indonesia to examine the strategies and challenges in promoting their mobile applications. The findings reveal that low adoption is primarily driven by perceptions of limited benefits, compatibility issues and higher complexity compared to other platforms such as audio streaming platforms. Additionally, the significant costs associated with developing and maintaining these applications, coupled with minimal revenue generation, present substantial challenges for radio stations. To address these issues, broadcasters have implemented strategies such as promoting app benefits through traditional broadcasts, offering download incentives, providing exclusive content within the app, integrating app features into conventional programming, partnering with audio streaming platforms, optimizing app discoverability and simplifying the login process. These approaches aim to enhance the perceived value and usability of mobile apps while reducing user resistance. However, current strategies predominantly focus on factors like relative advantage, compatibility and complexity, with less emphasis on trialability and observability. Moreover, efforts are mainly concentrated on the initial stages of adoption – knowledge and persuasion – rather than on decision, implementation and confirmation stages, which are crucial for ensuring sustained app usage. While these insights are specific to Indonesia's radio industry, they may be applicable to other countries facing similar challenges, though cultural and social differences should be considered. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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