Adoption and acquisition of mobile radio applications in Indonesia: Strategies and challenges.

In the era of rapid technological advancements and shifting audience behaviours, mobile radio applications have become a vital innovation for broadcasters. However, user adoption remains low. This study conducted qualitative interviews with chief editors and radio directors from major national radio...

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Detalles Bibliográficos
Publicado en:Radio Journal: International Studies in Broadcast & Audio Media Vol. 24; no. 1; pp. 135 - 157
Autores principales: Muslikhin, Muslikhin, Andayani, Fitria, Nurcahyo, Rianto, Ariestyani, Arleen
Formato: Artículo
Publicado: Intellect Ltd. Apr2026
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Acceso en línea:Ver este registro en EBSCOhost