From unfulfilled to exceptionally motivated: motivational types, change, and retention of blood and plasma donors.
Objective: Blood donations are essential for many routine medical procedures, but donor retention poses a major challenge for blood collection organisations. We argue that insufficient knowledge about heterogeneity in blood donor motivation limits our understanding of donor behaviour and the effecti...
| Publicado en: | Psychology & Health Vol. 41; no. 9; pp. 1289 - 1321 |
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| Autores principales: | , , , |
| Formato: | equations & formulas research tables/charts Journal Article |
| Publicado: |
Taylor & Francis Ltd
Sep2026
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| Acceso en línea: | Ver este registro en EBSCOhost |