From unfulfilled to exceptionally motivated: motivational types, change, and retention of blood and plasma donors.
Objective: Blood donations are essential for many routine medical procedures, but donor retention poses a major challenge for blood collection organisations. We argue that insufficient knowledge about heterogeneity in blood donor motivation limits our understanding of donor behaviour and the effecti...
| Published in: | Psychology & Health Vol. 41; no. 9; pp. 1289 - 1321 |
|---|---|
| Main Authors: | , , , |
| Format: | equations & formulas research tables/charts Journal Article |
| Published: |
Taylor & Francis Ltd
Sep2026
|
| Online Access: | View this record in EBSCOhost |