From unfulfilled to exceptionally motivated: motivational types, change, and retention of blood and plasma donors.
Objective: Blood donations are essential for many routine medical procedures, but donor retention poses a major challenge for blood collection organisations. We argue that insufficient knowledge about heterogeneity in blood donor motivation limits our understanding of donor behaviour and the effecti...
| Publicado en: | Psychology & Health Vol. 41; no. 9; pp. 1289 - 1321 |
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| Autores principales: | , , , |
| Formato: | equations & formulas research tables/charts Journal Article |
| Publicado: |
Taylor & Francis Ltd
Sep2026
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ccm&AN=196440348&site=ehost-live header: @attributes: shortDbName: ccm uiTerm: 196440348 longDbName: CINAHL Complete uiTag: AN controlInfo: bkinfo: dissinfo: jinfo: jid: 08870446 7WK jtl: Psychology & Health issn: 08870446 maglogo: N pubinfo: dt: Sep2026 vid: 41 iid: 9 pid: 377 pub: Taylor & Francis Ltd place: Philadelphia, Pennsylvania artinfo: ui: 196440348 186179894 196440348 196440348 10.1080/08870446.2025.2519113 196440348 ppf: 1289 ppct: 32 formats: fmt: – @attributes: type: T – @attributes: type: P tig: atl: From unfulfilled to exceptionally motivated: motivational types, change, and retention of blood and plasma donors. aug: au: Schröder, Joris Melchior Ramondt, Steven Spekman, Marloes Merz, Eva-Maria affil: Center for Philanthropic Studies, Department of Sociology, Vrije Universiteit Amsterdam, The Netherlands sug: subj: Ajzen's Theory of Planned Behavior Blood Donors Evaluation Motivation Social Networks Human Netherlands Funding Source Netherlands Descriptive Statistics Structural Equation Modeling Confidence Membership Social Behavior ab: Objective: Blood donations are essential for many routine medical procedures, but donor retention poses a major challenge for blood collection organisations. We argue that insufficient knowledge about heterogeneity in blood donor motivation limits our understanding of donor behaviour and the effectiveness of retention strategies. This study aims to identify types of blood and plasma donors based on factors that have been identified as central drivers of repeated blood donation behaviour, including constructs from an extended Theory of Planned Behaviour, prosocial values, and social network characteristics. Methods and Measures: We apply latent transition analysis to a large sample of blood and plasma donors in the Netherlands (N = 22,128). Results: We identify four classes of donors: the moderately motivated donors (33%), the exceptionally motivated donors (18%), the unfulfilled donors (23%), and the confident habitual donors (26%). We identify socio-demographic predictors of class membership, show that donors often transition between these types over time, and that class membership is predictive of long-term donor lapse. Conclusion: Future research and blood bank marketeers would be advised to take donor heterogeneity into account when studying donors or designing campaigns for recruitment and retention of donors, as not all donors are alike. pubtype: Academic Journal doctype: equations & formulas research tables/charts Journal Article ougenre: Article language: English refInfo: holdings: @attributes: islocal: N |
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